M&A Mathematics... can 1 + 1 = 3?

Although currently thin on the ground, there is still some vestige of M&A activity...

Yet if - as anticipated - one of the few positives to come out of the financial crisis is the opportunity for ‘value acquisitions’ by re-capitalised businesses and/or cash-rich institutions and re-vitalised private equity or hedge funds, then the subject of how to extract maximum value from an acquired brand will become - once again - a hot topic.

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