UPEK
UPEK is the global leader in biometric fingerprint security solutions, offering integrated solutions including comprehensive design and integration services to the world's leading consumer and industrial companies. UPEK enables the strongest fingerprint authentication security available and effortless user convenience. UPEK solutions are easy to deploy and integrate with existing infrastructure.
The company had matured dramatically since its inception to the point where the original identity and brand premise were no longer relevant. A revitalized positioning and new identity were created to more accurately convey the current company.
The communications of the company were also updated to reflect the new brand character and positioning.
Each element of the logo (symbol) conveys a relevant aspect of the character of the company. The abstract "person" reflects the purpose of the product to confirm personal identification. The "arrow" indicates the access process. The "blue dot" signals the authentication destination point. And the "circle" makes a subtle reference to people being protected.
