University College London is one of world's leading tertiary educational institutions. The strength and breadth of its academic and research credentials help to consistently make it a Top 10 university.

StrategicFusion was engaged to undertake a piece of focused research to help inform the potential pricing strategy for University College London and to identify and understand the key price influencing factors for postgraduate students.

The analysis identified common threads, perceptions and attitudes on the key issues surrounding the tuition fee increase. This formed a fundamental element that informed and contributed to the finalisation of their pricing strategy.