Silverjet flies identity by StrategicFusion

Silverjet is a new British airline operating an all business class service. It aims to become the global market leader in luxurious air travel at a cost-effective price. Silverjet’s mission is to redefine every aspect of the experience of flying, delivering unrivalled service levels. In support of this strategy, StrategicFusion was engaged to appraise and re-design the brand at every interface with the customer.

Based on our airline industry experience combined with supplementary research, rigorous strategic judgement and creative thinking, we developed the Silverjet visual identity and dramatically distinctive aircraft livery, the latter involving detailed study of the aircraft form and perspectives on land and in the air, combined with analysis of the technical implications of designing a livery to be painted on an aircraft.

We applied the visual identity to online media and printed items and worked on the style guide for the fleet’s interior design, every item developed with our inimitable blend of creativity and practicality. We went on to prepare comprehensive brand guidelines for other agencies and business partners. The result is a visually cohesive representation of the Silverjet brand proposition in every aspect of its physical representation.