Oxford Airport – launching a new business aviation brand

Oxford Airport – launching a new business aviation brand Oxford Airport has undergone a significant investment programme to establish it as a major European centre for business aviation. The sector is forecast to rapidly grow over the next 5 years as pressures on commercial airlines and airports continues to frustrate business passengers.

StrategicFusion undertook a strategic review of the Oxford Airport brand re-positioning it as a dynamic and premier quality brand. This included creating a new proposition, refining the identity and visual language. We also created a new service brand (FBO) for the Airport called Oxfordjet which provides a range of services to passengers, owners and charter companies using the Airport. The brand combined sophistication with total discretion and absolute choice.

We designed, created and managed the implementation of the interiors for the three lounges (general, VIP, VVIP), reception and meeting rooms for the new Business Aviation Centre, fusing the heritage and values of Oxford with a cool modern and highly contemporary style.