Interior programmes – the brand experience

Either as stand-alone projects, or extensions to broader-based brand management programmes, our interior design expertise has been applied to many of the world’s leading airlines.

Ultimately a brand lives, or dies, by the passenger experience in the air, which in turn must support the concept behind the ‘Masterbrand’. Interiors as ‘brand experience’ have been developed for: Aer Lingus, featuring new long and short haul hard/soft furnishing applications; Thomsonfly (ex-Britannia Airways), with their 360 service offer; and concept development for Iberia’s South American first and business-class offer.

Our strategic design skills are further extended through partnering with Opius Design who specialise in the development of cabin environment applications (lighting, monuments, galley/lavs, interior configuration), as well as seat design and engineering.

< back

©2006 Strategic Fusion Ltd