Beyond airlines – sector knowledge

Our consultants and designers have worked across many other airline-related sectors: from aerospace; aircraft engineering; airport services; and transportation, in general.

StrategicFusion is currently working with The Go-Ahead Group, the UK’s third largest transportation company, on a range of internal and external brand and communications’ initiatives. These include work with Aviance, the airport services’ operator, and Meteor, owner of Pink Elephant parking, where the focus has been to help these important subsidiaries define and reflect their brand relationships to the overarching Go-Ahead Group parent.

Other projects have also included work for MTU Aero Engines, when the company was spun out from Daimler Chrysler Aerospace and the creation of EADS. Suddenly, a subsidiary became a separate entity with the need for an independent role; mission; values; core personality; and identity.