Oxford Aviation Academy – a new force in aviation training

Oxford Aviation Academy is a new force in aviation training and one of the largest aviation training organisations in the world. OAA was formed through the integration of a number of renowned aviation training companies, including GECAT, SAS Flight Academy, Oxford Aviation Training and BAe Systems Training to uniquely offer a full spectrum of training capabilities from students with zero hours flying experience through to qualified pilots looking to broaden their experience through gaining additional aircraft type rating.

StrategicFusion was involved through-out the merger & acquisition and integration process. Initially undertaking a comprehensive brand strategy development programme including research, competitive audit and name evaluation and analysis. We defined and articulated the core brand proposition, market positioning and brand fundamentals; created an interim and the final company name and identity; developed the brand guidelines; the visual language and a full set of launch materials including website design, corporate brochure, internal communications video and vision & values brochure.