Marketing with Smart:ROI

Tail wags dog

Reputation management

Fusing business model with brand strategy

Brand management in higher education

1 + 1 = 3

The best of both worlds

Engaging and embedding internal communications

Enhancing the brand through the IPO maze

Brand Architecture: considerations

BRAND MANAGEMENT IN HIGHER EDUCATION

Branding as a strategic asset

Whilst the immediate 'branding opportunity' facing any College, or University, may be seen as one focused on the creation of a new, or refined, visual identity, it is usually just as much - if not more so - to do with identifying and developing both a long-term strategic positioning for the institution, as well as an overall communications strategy. One which is anchored in whatever Corporate Strategic Plan currently exists and promotes a core proposition (or series of propositions) that can be uniquely identified and which will underpin and drive the way in which the institution not only talks about itself, but also acts in relation to a broad audience base.