Just how strong is confidence in your corporate brand?
Con-fi-dence [kon-fi-duhns] noun 'The feeling, or belief that one can have faith in, or rely on someone, or something'.
Confidence is a word that's in rather short supply at present; except when featured in headlines such as: 'Sharp fall in......'; '......evaporates'; '......at its lowest for 30 months, survey shows'; or 'Eurozone crisis hitting British business......'
To read more download pdf
Articles
- Just how strong is confidence in your corporate brand?
- Why University fees will drive the need for a compelling brand and effective communications strategy
- A guide to social media in B2b marketing
- Brand architecture: considerations
- Brand management in higher education
- ‘Catching the wave’:
how to position your brand ready for the upturn - Engaging and embedding internal communications
- Envisage’; ‘Enhance’; ‘Engage’:
how to create a true powerbrand - Enhancing the brand through the IPO maze
- Fusing business model with brand strategy
- Interesting bed fellows
- M&A Mathematics...
can 1 + 1 = 3? - Marketing with smart:ROI
- Parent & subsidiary relationships:
where do you draw the line? - Reputation management
- Tail wags dog
- The best of both worlds
- The brand iceberg
- When the going gets tough...
how should the tough really get going? - Where have all the innovative and entrepreneurial marketers gone?
- ‘Yes, we can..!’
motivating staff in a recession
