Why University fees will drive the need for a compelling brand and effective communications strategy

There can be no doubt that the UK's universities are currently preparing for a vastly different landscape to that in which they have operated to date.

‘Specifically, the raising of undergraduate tuition fees to a maximum of £9,000 a year from September 2012, sees them face an increasingly competitive market - one in which they will need to differentiate themselves in order to attract students. ’

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