‘Catching the wave’: how to position your brand ready for the upturn

'One swallow does not a summer make; nor one fine day...' (Aristotle 384-322 BC)

The stock market is up; bankers' bonuses are hitting the headlines, once again; the list of technology stocks thinking of IPO-ing is on the increase; there's even the occasional (I was going to use the word 'odd', but that would be unfair to Kraft) large-scale global merger, or acquisition.

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