Fusing business model with brand strategy

Perhaps one of the greatest crimes that the dot.com era perpetrated - beyond the majority of fundamentally flawed business plans published at the time - was

Was it any wonder? With the almost daily emergence of ever more wild new-tech/ new-era names and visual identities, you had to be a saint not to be sucked into the 'name-&-stamp-it-quick' frenzy that prevailed.

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